Sonny Boy is an accomplished artist, born and raised in Los Angeles. Since 2004, he has been deeply involved in the Southern California custom culture scene, showcasing his skills in custom painting, pinstriping, and lettering on motorcycles and classic cars. With a passion for traditional lettering, gold leafing and sign painting.  Sonny Boy letters and gold leafs all of the Pasadena Fire Department Engines and apparatus, perserving the traditional hand painted craft for years to come.  He has evolved his artistic style, recently focusing on murals, lettering, logo design, and fine art.

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In 2015, he became the youngest member of the West Coast Artist (WCA) crew.  Sonny Boy co-founded NicSon Mercantile & Design Studio in 2019, a combination retail store and design studio that offers branding, logo design, sign painting, and fine art services. Additionally, Sonny Boy shares his expertise by teaching the fundamentals of traditional sign painting, lettering, pinstriping, gold leafing, and art composition in the studio's art classroom.